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The Cardinal bird

Why is our company named after it?

The northern cardinal is a bird known colloquially as the redbird, common cardinal or just cardinal.

Traditionally male cardinals are bright red and females are whiteish grey. 


…...some cardinal birds have been spotted sporting red feathers on one side of their body and whiteish grey feathers on the other? Why, that cardinal is half-male and half-female, of course!


An example of a phenomenon biologists call bilateral gynandromorphism, these birds have certainly caught the attention of the scientists who study them. 

"It was amazing when the bird was viewed from one side it appeared as a normal male and from the opposite side it appeared as a normal female, It wasn't until you could see both halves of the bird did you realize it was a truly unique individual and interestingly it never acted like a typical male or typical female cardinal." 

Dr Brian Peer

What is even more remarkable is that this bird isn't shunned by its Cisgender* peers. In fact other cardinals protect this bird and keep it safe.

Our team at Cardinal Training think this example of gender variance and the community protecting diversity sums up the aims of our company perfectly. 

*Cisgender -  a term for people whose gender identity matches the sex that they were assigned at birth